Andrew Baker
design. technology. strategy.
As a multi-disciplinary designer and front-end developer, I focus on building user-centered digital solutions born from research and brand strategy.
A platform for purpose
University of Colorado Denver needed to tell the world that it is a school where students go to Learn With Purpose. To help tell this story, we created learnwithpurpose.org, a site that showcases the facts and stories they care about most. Visitors can see the university’s campaign, find out about the faculty’s latest accomplishments, and connect with CU Denver’s top students.
The gift of a guide
Wonderful Colorado is a field guide to some of the Karsh Hagan team’s favorite wintertime activities in and around Colorado, including outdoor fun, gourmet food, local culture and the arts. What was originally conceived as a client holiday gift became much more when we decided to create branded winter caps and custom moleskins to accompany the field guide, sending them to our extended friends and family all over the country.
A tool for style and grooming
American Crew is a global leader in mens hair care and style. To support their global network of stylists and salon owners, we set out to create a tool that could be used by men to figure out both hairstyles and products that match their personality. The curated results help bring together stylists and their male clients, all the while driving traffic to the American Crew e-commerce sales platform.
Rethinking the agency story
Karsh Hagan is an agency with rich history and a foundation of amazing work. Our challenge was how to tell the compelling stories that make this agency one of the best in the region. The resulting site used a combination of beautiful imagery, video and written story to showcase the work, culture, and history that make KH such a unique place.
Events to the max
Imbibe does craft events, and they do it very well. When we started to rethink their web presence, we knew the site needed to embody the rad attitude that makes their events such a damn good time. We interviewed their core users to determine what features were most important when browsing their offerings online. The result is a simple, fun, and engaging website packed with the energy that makes the imbibe team so fun to work and party with.
